Long-term ROI of obtaining BIS certification

In today’s competitive market, establishing a business that has the full trust of its targeted audience in a limited time is a daunting task. Although there are multiple ways in which businesses can achieve their customer's trust, engagement, and traffic, certification will always be the top option for every business. This certification not only ensures product quality but also enhances brand reputation. We are talking about Bureau of Indian Standards certification or BIS certification. Though many companies view obtaining BIS certification as a short-term regulatory requirement, there are some long-term returns on investment that shouldn’t be ignored.

 In this blog, you will explore the multifaceted benefits of obtaining BIS certification and how it can yield significant long-term ROI.

 What is BIS certification?

Before we delve into the main topic, it is essential to understand the meaning of BIS certification as what it is and what it does. The Bureau of Indian Standards is a regulatory body also known as India’s national standards body that develops, implements, and regulates product standards across various industries. The main task of BIS certification is to ensure that products meet the required safety, quality, and performance standards, making them safe for consumers.  Some products must acquire BIS certification to be sold, manufactured, and imported into India. For other products, it is not mandatory but highly recommended.

The Immediate ROI of BIS Certification

Many companies consider BIS registration certification as an additional expense because the cost involved in testing, certification fees, auditing, inspection, and compliance measures can be daunting especially for small to medium-sized businesses. However, the immediate ROI is tangible in several ways.

1.    Market Access and Compliance:

Many products especially electric products, require BIS certification to get legal permission to sell and manufacture in the Indian market. Without certification, it is not possible to enter into the market with your products which limits business opportunities. BIS certification provides access to the market and operates in the same.

2.    Increased customer Trust

Because of the high competition, it is difficult to position yourself in the customer's mind. But with BIS certification this task becomes easy. BIS ensures that only safe and good quality products enter the market, which when purchased by customers build trust in your brand easily. This trust can directly translate into better sales and improved brand loyalty.

3.    Reduction in Product Liability Risks

Business includes uncountable risks, one of which is product liability risk. Certified products are less likely to face any regulatory scrutiny or be subjected to consumer complaints related to product quality and safety. This gives an immediate benefit to companies in investing in BIS certification.

The Long-Term ROI of BIS Certification

Now that you know the short-term benefits of obtaining BIS certification, let’s delve into the long-term benefits of the BIS certification process.

1.    Enhanced Brand Reputation

As mentioned BIS certification helps in brand building, and maintaining the same helps in making it more strong. When you are consistent in offering products that meet high safety and quality standards, it cultivates consumer trust and enhances brand image. In the present time where online reviews and social media have the power to make or break a brand, certified products build a solid and unbreakable shield which makes them different from other brands.

2.    Higher Market Value and Premium Pricing

Products with BIS certification can be easily sold at higher prices. Consumers understand that products that hold quality will be costly hence they easily pay for the price with little bargaining or no bargaining. By consistently offering BIS-certified products, businesses can justify premium pricing which leads to better profit margins.

Furthermore, when competitors don’t possess certified products or fail to meet the same standards then BIS-certified companies gain popularity and competitive advantage.

3.    Export Opportunities and Global Market Reach

BIS certification is widely recognized, it puts your product in demand out of the geographical boundaries of the home country. BIS certification helps businesses open doors to international markets. Many countries require similar certifications, obtaining BIS certification ,akes it easier for them to comply with international standards. Businesses and companies looking for want to expand their reach internationally must obtain BIS certification.

 

In addition, BIS certification also helps in negotiating better deals with international clients or partners who prioritize product quality and safety.

Conclusion

In conclusion, the BIS certification process may involve a lot of expenses that may look like you waste of money. But when you understand the short and long-term benefits, then you will realize how important BIS certification is for a business. From enhancing brand reputation and enabling premium pricing to opening the door to the global market and achieving operational efficiency, the benefits of BIS certification will go on. Ultimately, the certification serves as a powerful tool for building trust, fostering innovation, and ensuring the longevity of a brand.